Every great campaign starts with a solid foundation. In this phase, we dive deep into your business to craft a strategy tailored to your unique goals.

In-depth business discovery

• Understand your business goals, target audience, and unique selling points.
• Identify high-intent keywords aligned with your sales funnel.
• Define key performance indicators (KPIs) that matter most to your business.

Competitor domination blueprint

• Pinpoint competitor weaknesses to exploit and areas where they dominate.
• Develop a plan to outperform competitors with hyper-targeted ads and messaging.

Tech setup

• Set up advanced conversion tracking for pinpoint accuracy.
• Integrate CRM or sales tracking tools for seamless lead attribution.

This is where the magic begins - your campaigns are designed, built, and launched with precision.

Search campaigns

• Develop hyper-targeted ads based on high-intent keywords.
• Craft unique, action-driving ad copy tailored to your audience.

Shopping campaigns

• Optimise product feeds to maximise visibility and relevance.
• Focus on high-margin products and seasonal opportunities.

Display and remarketing campaigns

• Build visually compelling display ads to attract new prospects.
• Implement dynamic remarketing to re-engage past visitors with personalised offers.

Landing page integration

• Design or optimise landing pages to improve speed, clarity, and trust signals, maximising conversions.

Once campaigns are live, we focuse on refining the approach to ensure maximum performance.

Data-driven adjustments

• Analyse campaign performance daily to identify quick wins and address underperforming elements.
• Adjust bids, targeting, and budgets based on real-time data.

A/B testing

• Test new ad copy, creatives, and calls-to-action to discover what resonates most with your audience.
• Experiment with bidding strategies such as target CPA and maximise conversions.

Audience refinement

• Segment high-performing audiences for targeted remarketing.
• Exclude low-converting traffic to improve ROI.

With insights from optimisation, we focus on scaling successful campaigns to achieve greater results.

Expand winning campaigns

• Increase budgets for high-performing campaigns and keywords.
• Introduce new ad groups targeting related keywords and audience segments.

Geographic and demographic expansion

• Test new locations or demographic groups based on performance trends.

Creative variations

• Develop fresh ad creatives to maintain engagement and relevance.

The final phase focuses on ensuring sustained growth and preparing for ongoing success.

Comprehensive reporting

• Deliver detailed reports on lead and sales growth, ROI, and actionable insights.
• Highlight the strategies that delivered the greatest impact.

Future roadmap

• Outline next steps for continued growth, including campaign extensions and new opportunities.

Knowledge transfer

• Share key insights and strategies to empower you to maintain and build on your success.