Master Google Ads: The Ultimate Training Program
Unlock the Power of Google Ads: Become a Certified Expert in 7 Weeks
Course Overview
Unlock the full potential of Google Ads with our comprehensive, hands-on training program designed to transform beginners into experts. Whether you're a business owner looking to manage your own campaigns or a marketing professional aiming to sharpen your skills, this course will equip you with the knowledge and tools to drive unparalleled results. Learn from industry veterans and gain real-world experience that will give you a competitive edge.
Course Pricing
Standard Price:
Our comprehensive 8-week Google Ads training program is priced between £1,000 - £2,500. This course is designed to transform you into a Google Ads expert, providing in-depth knowledge, hands-on experience, and valuable resources to ensure your success.
Group Discounts:
Enroll as a team and save more! We offer a 10-15% discount per participant for groups, making it easier for businesses and organizations to upskill their teams together.
Flexible Payment Plans:
We understand that investing in your education is a commitment. That’s why we offer flexible payment plans, allowing you to pay in 2-4 installments, with each installment ranging from £250 - £625 depending on the total course cost.
Who Is It For?
Business Owners: Who want to manage their own Google Ads campaigns and reduce dependency on agencies.
Marketing Professionals: Seeking to upgrade their skills and take their ad campaigns to the next level.
Freelancers & Consultants: Looking to offer Google Ads as a service to clients and grow their business.
Students & Beginners: With a keen interest in digital marketing, eager to learn and break into the industry.
Week 1: Introduction & Foundations
Module 1: Understanding Google Ads and PPC
- What is Google Ads?
- Overview of Pay-Per-Click Advertising
- Importance of Google Ads in Digital Marketing
Module 2: Setting Up Your First Campaign
- Creating a Google Ads Account
- Navigating the Google Ads Interface
- Setting Up a Basic Campaign
- Understanding Keywords and Match Types
Live Session:
Q&A and Walkthrough of Campaign Setup
Week 2: Keyword Research & Ad Creation
Module 3: Mastering Keyword Research
- Tools and Techniques for Effective Keyword Research
- Identifying High-Intent Keywords
- Negative Keywords: How and Why to Use Them
Module 4: Crafting Compelling Ad Copy
- Writing Effective Ad Headlines and Descriptions
- Understanding Ad Extensions and Their Benefits
- A/B Testing Ad Copy
Workshop:
Create Your First Ad Group and Ad Copy
Week 3: Bidding Strategies & Budgeting
Module 5: Smart Bidding Strategies
- Manual vs. Automated Bidding
- Enhanced CPC, Target CPA, and ROAS
- Choosing the Right Bidding Strategy for Your Goals
Module 6: Budget Management
- Setting Daily and Monthly Budgets
- Allocating Budgets Across Campaigns
- Maximizing ROI on a Limited Budget
Live Session:
Budgeting and Bidding Strategies Deep Dive
Week 4: Audience Targeting & Remarketing
Module 7: Advanced Audience Targeting
- Demographics, Affinity Audiences, and In-Market Segments
- Custom Audiences and Lookalike Audiences
- Using Audience Insights to Refine Targeting
Module 8: Remarketing Techniques
- Setting Up Remarketing Campaigns
- Dynamic Remarketing for E-commerce
- Best Practices for Remarketing Lists
Workshop:
Build a Remarketing Campaign
Week 5: Analytics & Performance Tracking
Module 9: Integrating Google Analytics
- Linking Google Ads with Google Analytics
- Setting Up Goals and Conversions
- Using Analytics Data to Optimize Campaigns
Module 10: Analyzing Campaign Performance
- Understanding Key Metrics (CTR, CPC, Conversion Rate, etc.)
- Creating Custom Reports
- Using Data Studio for Visualizing Campaign Performance
Live Session:
Analyzing Campaign Performance – Case Studies
Week 5: Analytics & Performance Tracking
Module 11: Optimization Techniques
- Regular Campaign Maintenance
- Optimizing Ad Copy, Keywords, and Bids
- Leveraging Scripts for Automation
Module 12: Scaling Your Campaigns
- Identifying Opportunities for Growth
- Expanding to New Markets or Niches
- Scaling Budgets Without Losing Efficiency
Workshop:
Real-Time Campaign Optimization
Week 7: Expert-Level Techniques & Case Studies
Module 13: Advanced Google Ads Techniques
- Using Google Ads Scripts for Automation
- Advanced Shopping and Display Campaigns
- Leveraging AI and Machine Learning in Google Ads
Module 14: Case Studies & Real-World Applications
- In-Depth Analysis of Successful Campaigns
- Learning from Failures and Mistakes
- Applying Lessons to Your Own Campaigns
Live Session:
Interactive Case Study Discussion
Register Now
Don’t miss out on the opportunity to master Google Ads and elevate your digital marketing game. Our comprehensive 8-week course is designed to give you the skills, knowledge, and certification you need to succeed.
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